LIAR, what is that?

Is LIAR here mean someone who lies? No, absolutely not. You would be surprised if I told you that this is in fact an abbreviation for 4 KEY concepts of media, let's take a look at what each letter stands for:

L - Language

Language is how the media communicate meanings through their forms, codes, conventions and techniques.

I - Industry

A - Audience

R - Representation

LIAR can be used as a formula for you when analyzing any media products. These four key concepts are significant and necessary points that you need to talk about when analyzing any media products. You need to talk about how that product communicates with the audience through its language. Next, compare it to the industry and the media texts they use. Then, see what effects the product has on the audiences and how the audience reacts or consumes it. Lastly, identifying the representation of that media product.