[Planning] MEDIA CAMPAIGN - Researching and drafting the postcard

As the editor of the group, I work with all designing, visuals related of contents of the project. That is why I also work on the postcard.

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RESEARCH

I carried out a research about movie postcard. I found out that within a postcard, there are things you should include:

• Film logo/title – challenge learners to consider the use of font type and colour to reflect the genre of the media product

• Tagline – this should ideally be a question that will engage their audience or a short ‘teaser’ or ‘quote’ from the film that hints at the narrative

• Image – this should be striking and therefore memorable. Encourage learners to experiment with camera angles and tilts for best effect

• Credentials: festival/awards – take the opportunity to share the successes the film has had at previous festivals/awards

• Credits – name the producer, director, actors etc

• Links – especially to the film’s social media

• Reviews – include brief quotes from reviews

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INSPIRATION

I use Pinterest to find inspiration for this postcard, here are some images that I found: (Source 1; Source 2; Source 3; Source 4)

1

2

3

4

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DRAFTING

After finding some inspiration, I opened Microsoft paint to draft the brief visual of the postcard, here it is:

I know that the draft is look kind of bad but the overall idea is that there will be a phone on the grass field with some white daisy (flower signing the graveyard). On the phone screen is a messenger screen with 3 text messages: "Alright! see you there"; a location and a last text work as the logline of the movie. The empty space around will be used for other needed text