POST-MODERNISM RESEARCH

At this time of the year, we are researching about the modernism and post-modernism in terms of media studies. The post-modernism theory questions the old social norm or what we called the "metanarrative" (coined by Lyotard): the leading, the big picture that most of the people in the modernism believed in. Similarly, we had Baudrillard's simulacra and simulation: suggested that in the post-modernism world, media and culture have become so saturated with simulations and copies that it's challenging to distinguish reality from representation.

With that being said, in the post-modernism, as a result of those hyperreality and questions, there are new genres/characteristics/types of media products have been defined, namely: parody, irony, self reflectivity, intertextual reference, bricolage, ...

As shown in the

PARODY

The footage on the video above was from the movie Scream where it copied and mocked the famous scene "The bullet time" in The Matrix. The scene had Scream followed the action of Neo in The Matrix dodging the bullet but then Scream's back was cracked so he have to sit down and rest.

INTERTEXTUAL REFERENCE

Can be done directly or indirectly, using/mimicking images and footage from a pre-made media products. In the video, the scene from the movie was heavily inspired by the Gentlemen Prefer Blondes (1953)

BRICOLAGE

It is a collection of images and footage from pre-made media products. In the video, it was a YouTube video about top 11 films by Christopher Nolan with a collection of footages from those 11 movies.

SELF REFLECIVITY

This is a new phenomenon in the media industry as it talking about the interaction between the character in the media products and the consumers. In the video, it was a footage from a video game, Detroit: Become human when a character called "Chloe" who is the one that guild you throughout the gameplay (since the beginning when you first open the game menu, Chloe will be there to help you how to play the game). Throughout the game, Chloe will wish you Happy New Year, Merry Christmas and Happy Birthday (base on the DOB you put on your game account). She will also compliment your nice work in the game and also make you feel guilty when you let some characters die in the game.

IRONY

When you say something in a irony way, it show contradiction, opposition. For example, you can say "It is a beautiful day to hang out" though it is rainy and stormy outside. In the video, it shows that while characters in the movie did not know why Snow White pass out, the viewers no.