Have you ever wonder why some shops can only be found on Instagram (not Facebook) while other business only carried out e-commerce on Facebook. There are many reasons behind their decisions but for us, our answers to this question of which social media platform to choose will be included in this article.
Other than Facebook, Instagram, there are other platforms such as X (previously known as Twitter), Reddit, ...
Facebook have been known for a long time as the biggest boss in the market of social media. It have long development history, since 2004 (Britannica, 2024), Facebook keep developing and become the common social media that famous all around the world.
By creating our social media page on Facebook, it is much easier for us to spread and manage the page. This is because Facebook have it own feature of creating a page (fanpage) for businesses and brands. There are managing tools, advertising tools for brands making PR a much easier job. Furthermore, by sharing the contents on Facebook with our personal account our content can approach our friends on Facebook also. Lastly, by approaching the Facebook users, it help us approaches all kind of people (not only the teenagers or the old people) due to the variety of the users.
However, Facebook have many of its own policies that we needed to follow when operates the page on the platform. We will needed to carefully research about the policies so that we will not violate them. Copyright issues is also something we need to be careful because I have seen cases when the media owner being hit with copyright strike.
Instagram is another big boss in the social media field, some may say Instagram is as famous as Facebook.
By using Instagram, it will helps us approach the teenagers as our targeted audience because most of the Instagram users are young people. This is shown by the graph below from Statista, 2024:
Other than that, Instagram environment are considered to be less toxic than some of the other social media (CyberGhost, 2024). This is good for us because we want a welcoming environment for newbie studio.
However, Instagram have a limitation is the format of the posts. To be specific, posts on Instagram are more visuals heavy and the captions are usually being less focus on (they only look the images not the text description). Also, images can only be a square image1080px by 1080px. Furthermore, posting video on Instagram is a big problems because Instagram do not feature landscape view.
TIKTOK
TikTok is a new but grow incredibly fast social media platform. The platform focus on short and quick entertaining portrait video.
There are many pros of this platform but considering that most of our content (both images and videos) are landscape and many of them are just images, which make it not suitable for us to use TikTok as the main platform for our campaign.
X (Previously known as Twitter)
When this option was named out, we reject this option because people on X are more lean to discussion and opinion sharing rather than content creating, also none of the members have use X before or have an X account so we decide not to choose X.
CONCLUSION
After researching carefully, Facebook and Instagram will be 2 of the most suitable platform for our campaign. However, when analyze more, we found that the content-limitation is a huge drawbacks that may make it a challenge for our campaign. In the end, we choose Facebook.
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