OPPENHEIMER & BARBIE
Look at this picture and ask yourself, have you ever seen it?
This is a fan-made poster, a combination of 2 movies: Barbie and Oppenheimer. People enjoy this because both movies were released on a relatively same day and the fact that Barbie is from Warner Bros and Oppenheimer is from Universal Pictures, 2 of the biggest bosses in the field of movie/film.
Not stopping at "just a meme", Barbenheimer started to grow into a film culture (Brand Vision Insight, 2024). People were getting into friendly debates, conversations and discussions all around social media platforms X, YouTube, Facebook, Instagram and TikTok. Without consciously partnering, both brands are in one way or another helping each other to promote.
Other than that, both movie also carried out their advertising campaign. Oppenheimer use posters and interviews with famous actors within the cast to promote the movie. Whereas Barbie created multiple movie posters with different characters and different colors and each goes with a unique quote. Furthermore, Barbie also created a campaign in which you can insert yourself into the Barbie world, "Selfie Generator" (Variety, 2023).
All of those strategies have contributed to the success of the movie, it helped movies attract more viewers and create a sense of branding.
AVATAR: THE WAY OF WATER (2022)
The advertising campaign by Avatar (2022) was on another level. The company has
included 40 LED screens in Times Square to introduce the release date of "Avatar: The Flow of Water". In Italy, the marketing team of "Avatar 2" installed blue lights along the
Venice Canal. Viewed from above, tourists will see a blue "A" connected by lights. With this Venice Canal greening event, the marketing team successfully drew attention to the blockbuster release of "Avatar 2" (Kimp, 2022).
Definitely, from what has been found, this campaign will cost a huge amount of money.
WHAT CAN BE LEARNED FROM
Advertising and promoting can be more than just posters and teaser
To make the campaign more effective there should be a combination of different advertisement methods
Viewers are interested in funny and entertaining content such as meme
Viewers are more interested in interactive content: activities or campaigns that they can be a part of that
REFERENCE:
Avatar movie marketing: 15 lessons for a superhit marketing strategy (2023) Kimp. Available at: https://www.kimp.io/avatar-movie/ (Accessed: 26 March 2024).
Rubin, R. (2023) Inside ‘Barbie’s’ pink publicity machine: How Warner Bros.. pulled off the marketing campaign of the Year, Variety. Available at: https://variety.com/2023/film/box-office/barbie-marketing-campaign-explained-warner-bros-1235677922/ (26 March 2024).
The marketing behind a cinematic masterpiece: Oppenheimer and the impact of Barbenheimer (2024) Brand Vision. Available at: https://www.brandvm.com/post/oppenheimer-marketing (Accessed: 26 March 2024).
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